Radmagik
A complete audio effects plugin line — brand, mythically-named effects, plugin UIs, full-stack development, and all artwork — built from nothing.
The brief
Radmagik came to us with an idea: a new line of premium audio effects plugins — virtual amplifiers and effects pedals — designed to feel as tactile and characterful as the hardware they were inspired by. They needed everything from the ground up: a company brand, a complete plugin line with its own naming language, production-ready interfaces for each effect, fully developed VST/VST3 and AU plugins, and every piece of artwork across the range.
What we did
- Named and built the Radmagik brand from scratch — wordmark, identity system, and the visual language that runs across every plugin and across the company.
- Named the full plugin line, drawing on mythology, legend, and lore to give each effect its own distinct character: Genghis, Hydra, Nagaverb, Napoleon, Ogredrive, Seaspire, Threo.
- Designed every plugin interface — amplifiers and effects pedals — blending analog hardware references with a refined, premium digital aesthetic.
- Developed the complete plugin suite in VST, VST3, and AU formats, engineered for compatibility across all major DAWs.
- Produced all artwork from start to finish — 2D and 3D visuals, UI assets, iconography, and every piece of imagery across the line.
- Built the website with Lemon Squeezy software license purchase implementation.
The outcome
Radmagik launched as a complete, fully realized product — brand, plugins, and artwork delivered as one coherent system. Every detail, from the company name to the knob on each interface, was shaped by the same hand.