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APW Avenue Group
A bespoke brand system and website built from the ground up.
The brief
APW Avenue Group holds 12,000 doors across its portfolio, yet had no web presence at all — no digital home for its properties, accolades, or press. A real estate investment firm of that scale needed a presence with the same weight as its holdings: somewhere to present the portfolio with the polish it deserved, and to stand behind the APW name online.
What we did
- Designed the APW Avenue Group identity from scratch — logo, building mark, typography, and a restrained gold-on-charcoal color system.
- Designed and built the full website in Next.js from the ground up, front end and back end.
- Built a custom content management system so the firm's team can add and maintain properties, press, and accolades without a developer.
- Produced and art-directed the supporting graphics — generating new assets and refining existing ones to a single, consistent standard.
The outcome
APW Avenue Group now has a premium, fully custom digital home — one that presents its portfolio with the credibility its scale warrants, and that the team can keep current on its own.
“Amazing!!! Thank you so much for your attention to detail and meticulousness. This looks awesome!”